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Blog

Last night Ben and I proudly accepted the Mayor’s Award at the Brand South Australia Regional Awards for our mate, George the Farmer.

It’s been such an exciting journey for us over the past two years since launching George. If you’ve purchased a book or the app; come along to a performance across the country; taught kids in your class about George; read and interacted with the stories that we write and promote through George’s social media channels, thank you. We really appreciate it.

We want to get more people talking about agriculture and to encourage a better appreciation of what it takes to produce our food and fibre. We are so lucky to have farmers that take such pride in their work – growing healthy, nutritious and safe food for us to enjoy in Australia and across the globe.

Statistically it’s still evident that kids don’t know how their food is produced. Many think it simply comes from the supermarket. George’s aim is to spark an interest in agriculture from a young age, teaching them about where and how their food and fibre is produced through stories, songs, apps, free educational curriculum-aligned teachers guides and performance.

Brand South Australia Regional Awards winner
Brand South Australia Regional Awards winner

We believe that George can help, not only in bridging the growing gap in knowledge with regards to where food comes from – but also help to decrease the growing city/country divide.

We’d like to encourage you to help us spread the George the Farmer word where possible. Let’s get all kids understanding what it means to produce food.

Thank you to Brand South Australia for allowing regional stories to shine through as part of the awards program and to the Royal Agricultural and Horticultural Society of South Australia for sponsoring.

A massive thank you to our families for their support and help – and to our small team of super talented, ripper individuals.
Congratulations to all of the fantastic finalists especially the two other winners Ockert le Roux Photography (he’s so talented check him out!) and Generations In Jazz (the most amazing Jazz festival with over 5000 kids in attendance at Mount Gambier, South Australia).

Beauty, mate!

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