George the Farmer is an award-winning brand which educates children about farming practices and innovative careers in agriculture while also teaching how food and fibre is produced through the creation and national distribution of fun picture storybooks, music, free paddock-to-plate videos, apps, nationally touring performance and free curriculum-aligned educators resources.
The George the Farmer brand has received top reviews has been featured on ABC Landline, The Project (Top 10 gifts for Christmas) and Channel 9’s Kids’ WB while also receiving national and international media coverage on radio, podcast and in print. George the Farmer can also be found on Instagram, Twitter and YouTube.
There are currently six entertaining and educational picture books available on Wheat, Shearing, Robotic Dairies, Bees and counting; a CD of fun, educational farm songs; two free Australian school curriculum-aligned teacher’s guides which focus on wheat/wool and pulses; a George and Ruby Farmer cuddle doll; an Australian made out of Australian cotton t-shirt and two interactive story apps. All products are available on this website plus through 50 stockists nationally.
A stage show has been touring nationally including 70 performances at the Sydney Royal Easter Show during the past two years, while 7 minute paddock to plate video episodes of George out and about on the farm are available to view via YouTube, the ABC and ABC iView.
George’s down-to-earth manner and grassroots charm has universal appeal, and while he is resonating extremely well with young children in rural locations, he is also inspiring city-based children to have a better understanding and connection to agriculture, which is imperative for an equitable and sustainable food supply chain in the future.
The challenges faced by the Farmer family in each story mirror daily farming life - with plenty of fun moments as well. From not realising that the seeder has run out of seed to struggling to get the sheep undercover before it begins raining cats and dogs - the quintessentially Australian storylines will delight and amuse the under eight age group and adults alike.
The creators, Simone Kain and Ben Hood, have won numerous awards for George including the ‘2017 Agrifutures Rural Women’s Award National Runner-up’, ‘Google Australia Regional Online Hero top 10’, ‘Brand South Australia Flinders University Education Award’, ‘NAB Women’s Agenda Leadership Awards Rural Entrepreneur of the Year’, ‘Women in Technology Innovation Award’ and more.
The George the Farmer app regularly features in the iTunes top 10 educational apps for Australia and New Zealand in the Technologies section and the original music is currently being played on top national kids radio stations Funky Kids Radio and Little Rockers Radio.
George the Farmer is a fun brand which is making agriculture cool.