About Us

Co-creators, Ben Hood and Simone KainAt George the Farmer, our vision is ‘a world where children connect to the earth, food and farm'. Based in regional South Australia, we produce fun picture storybooks,

music, free paddock-to-plate videos, apps, nationally touring performance and free curriculum-aligned educators resources for kids, that both educate and inspire them to learn about where food comes — along with how important agriculture is to our every day lives.

Not only will you be supporting a regional business through the purchase of our products, you will also be helping to educate children nationally. We reinvest profits from the sale of each of our picture books back in to creating freely available curriculum-aligned teacher’s resources and videos which help educate children about where their food and fibre comes from, all the while learning about science, technology, art and maths. To date, our resources have helped educate over 40,000 children in both city and regional areas!

The creators have been driven by their desire to provide children with the same connection that they were afforded from living on farms throughout their childhood while also contributing to the securing of our global food supply. They strive to make a meaningful difference to the people involved in primary industries and regional and rural communities.

The George story began when Simone was searching for some farming books and apps for her farm-obsessed son, George. Always wanting to be with Dad out on the farm, Simone wanted to find something to entertain and inspire George while he was indoors. She quickly discovered that there wasn't a human farming character globally who was telling sequential stories about life on the land for children. 

The George the Farmer brand has received top reviews has been featured on ABC Landline, The Project (Top 10 gifts for Christmas) and Channel 9’s Kids’ WB while also receiving national and international media coverage on radio, podcast and in print. George the Farmer can also be found on Instagram, Twitter and YouTube.

There are currently eight entertaining and educational picture books available on Wheat, Shearing, Robotic Dairies, Bees, Drone Technology, Eggs/Chickens and counting; a CD of fun, educational farm songs; two free Australian school curriculum-aligned teacher’s guides which focus on wheat/wool and pulses; a George and Ruby Farmer cuddle doll; an Australian made out of Australian cotton t-shirt and two interactive story apps. All products are available on this website plus through 50 stockists nationally.

A stage show has been touring nationally including 70 performances at the Sydney Royal Easter Show during the past two years, while 7 minute paddock to plate video episodes of George out and about on the farm are available to view via YouTube, the ABC and ABC iView.

George’s down-to-earth manner and grassroots charm has universal appeal, and while he is resonating extremely well with young children in rural locations, he is also inspiring city-based children to have a better understanding and connection to agriculture, which is imperative for an equitable and sustainable food supply chain in the future.

George’s talented agronomist wife, Dr Ruby, is a true partner who is always there to lend a helping hand or offer some expert advice.  The couple’s twins, Lucy and Jack, also love to pitch in, and the importance and power of teamwork shines through every time in these Australian farming adventures.

The challenges faced by the Farmer family in each story mirror daily farming life - with plenty of fun moments as well. From not realising that the seeder has run out of seed to struggling to get the sheep undercover before the rain sets in - the quintessentially Australian storylines will delight and amuse the under eight age group and adults alike.

The creators, Simone Kain and Ben Hood, have won numerous awards for George including the ‘2017 Agrifutures Rural Women’s Award National Runner-up’, ‘Google Australia Regional Online Hero top 10’, ‘Brand South Australia Flinders University Education Award’, ‘NAB Women’s Agenda Leadership Awards Rural Entrepreneur of the Year’, ‘Women in Technology Innovation Award’ and more.

The George the Farmer app regularly features in the iTunes top 10 educational apps for Australia and New Zealand in the Technologies section and the original music is currently being played on top national kids radio stations Funky Kids Radio and Little Rockers Radio.

George the Farmer is a fun brand which is making agriculture cool.