Simone is passionate about food, agriculture, children, and education. She hopes that George the Farmer will help to give both rural and city-based children a better understanding and connection to where their food and fibre comes from, which is critical for the future sustainability of our food supply chain and critical in making healthy food choices.
Simone Kain has received a number of outstanding awards during her career including the 2017 Agrifutures Rural Women's Award National Runner Up, 2015 NAB Women’s Agenda Regional Entrepreneur of the Year, 2015 winner of the Arts category in the Innovative Women in SA Awards, Advantage SA Regional Speaker in Schools and the South Australian Young Achiever Award (Regional Initiative).
She has sat on numerous boards and committees including Agrifutures' Ignite Panel discussing national rural issues and emerging primary industries, the Department of Agriculture's Rural R&D for Profit Panel and Regional Development Australia (Limestone Coast) board.
Although Simone's career began as a graphic and web designer, she is now responsible for the writing of George's adventures, management of new product development, partnerships, sales and marketing.
Simone and her husband Justin live in Penola, South Australia and have three young boys - George, 13 and twins, Frank and Louis, 11. The family also have a beautiful red and white border collie sheep dog named Barney.
George the Farmer is 100% owned by Simone Kain.